Essential HTML Email Design Trends

Light and Dark Mode Compatibility

[{"selector":"#anim-0bea3215-2df1-4135-b82b-910e3c92926b","keyframes":{"opacity":[0,1]},"delay":100,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-28e3176b-4408-4edf-bb7b-eb6a31dd8f7f","keyframes":{"opacity":[0,1]},"delay":1000,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-21b59e0f-1038-469d-bbf3-adb555642f2a","keyframes":{"transform":["translate3d(-256.52174%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1854d966-6d11-4a2f-9e69-c9c0235698a9","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9468a525-ab6c-45ae-b668-623bde4dff0d","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8d90b994-08f6-44c2-8a08-77548d86f9f1","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-58ac217c-b8b5-47fb-b9ef-cb10114ae751","keyframes":{"transform":["translate3d(0px, 98.61111%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 1 HTML email’s color palette can be switched in order to adapt to the user's preferred setting.

Email annotations under Gmail Promotions tab

[{"selector":"#anim-198bbe53-92a1-4a13-a6e4-d7ef3deb25c7","keyframes":{"opacity":[0,1]},"delay":1000,"duration":5000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-21c7795c-b43b-4547-b34e-37e37ff886de","keyframes":{"transform":["translate3d(-381.48151%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":5000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5c4198d5-f8e2-4ce6-994e-8935c68cb13a","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0caf839a-f574-4b52-9b75-c8d97ad2ea0e","keyframes":{"transform":["translate3d(0px, 98.07257%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0203183b-e418-44c4-bf43-799081f5d5aa","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-07753ac0-81b9-4a49-a84d-dcf202e7ec26","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-888ac0a9-678d-40d9-befa-33ddd2786aa2","keyframes":{"opacity":[0,1]},"delay":100,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c871ab00-59e6-4c5e-be7f-988b93eb5f5c","keyframes":{"opacity":[0,1]},"delay":200,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a55bdebf-d0c9-4fc0-a285-fc00370d0834","keyframes":{"transform":["translate3d(70.79038%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 2 Gmail Promotions tab with code that can display alongside the email preview.

Hover Effect

[{"selector":"#anim-bc3fa593-1f51-4268-95f1-d059800e6dc9","keyframes":{"opacity":[0,1]},"delay":1000,"duration":8000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-92d5e188-bef0-415b-a894-2b0cdd24d7e3","keyframes":{"transform":["translate3d(-381.48151%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":8000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ccc9a301-a0e6-4847-97bd-5ea2b7648483","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0f5e756e-80ba-49fd-a77b-75586559fc10","keyframes":{"transform":["translate3d(0px, 98.07257%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3eb6b42a-33e0-40be-977d-8693122e30d8","keyframes":{"opacity":[0,1]},"delay":0,"duration":8000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-12cb8fac-462a-4980-8705-b8cd75eae75c","keyframes":{"opacity":[0,1]},"delay":0,"duration":8500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5d9a4f7d-718a-467f-bfa1-8e3fd20153cc","keyframes":{"opacity":[0,1]},"delay":100,"duration":9000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-50cf1bf3-6a28-4b04-889a-816e73e7ecac","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-50ca9f5e-9b3a-4622-b319-af7fcb997d5a","keyframes":{"transform":["translate3d(326.08714%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-92f472af-2adf-41d7-a8f5-162fadb25cc9","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0faed75a-0298-4bbc-9dda-16ca4bce16a9","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9a18c067-e31b-4a59-b32a-0acbac30b4e5","keyframes":{"transform":["translate3d(395.65250%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-60d1d885-0058-4866-b4c1-db16b0bbef14","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fc4f9d13-c937-44fb-b3af-86307787cbac","keyframes":{"opacity":[0,1]},"delay":0,"duration":4500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2b7abcad-5df0-4df7-b20f-d2a8a54db200","keyframes":{"transform":["translate3d(382.60893%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":4500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-73243e32-589e-46b1-8dcd-70d6d4f6c620","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b2e3fa7a-444e-440d-8eec-829a53066759","keyframes":{"opacity":[0,1]},"delay":0,"duration":6000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0a9e293f-2f27-41bb-9090-0079236b76ad","keyframes":{"transform":["translate3d(378.26107%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":6000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-977609fa-d0a0-4480-b136-a08cd05ba1a8","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] 3 Hover effects can draw attention to key elements, making them more noticeable and enhancing accessibility for users with visual impairments.

[{"selector":"#anim-ea5304cb-d324-48ec-a9f5-88bd334239c2","keyframes":{"opacity":[0,1]},"delay":1000,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-840a07c0-9a38-4cad-b20a-c70a9185f7cf","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bb71d129-aa34-419d-bf3e-453b3afa599c","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-142b1bbb-078b-478a-b1ad-bfbab1e6e22a","keyframes":{"transform":["translate3d(0px, 98.07257%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-428f8136-c7da-4eeb-a07d-03f0ca8b8909","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4628b088-95d1-4ae8-bbc0-b2ad44bcf71c","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ef4dae7b-233b-4213-aebe-d85b8774d0c7","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-33d3c302-8f1d-4c81-83a4-a67416a3b34e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] 4 Overlapping Elements

Custom fonts

[{"selector":"#anim-093ba6fb-1b85-4a89-8df8-000972060806","keyframes":{"opacity":[0,1]},"delay":1000,"duration":8000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6ad0e7fd-22b5-4838-909c-5d199ccb0a6a","keyframes":{"transform":["translate3d(-381.48151%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":8000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5948106a-2ff0-4101-8796-6acb9a351d40","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b9af97c4-b462-4dc3-9be1-e2e4cbfe2e0f","keyframes":{"transform":["translate3d(0px, 98.07257%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-db96fcde-2c36-4490-aee1-4f8e4ecd3430","keyframes":{"opacity":[0,1]},"delay":0,"duration":8000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-51636380-d499-4377-bb6a-6a14dd2e706b","keyframes":{"opacity":[0,1]},"delay":0,"duration":8500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5875a219-60b5-4a3d-98a8-dfd1a776a3bd","keyframes":{"opacity":[0,1]},"delay":100,"duration":9000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a399b66a-2365-41d2-9f4c-7aa5926d368a","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-51b842d5-5246-4a92-a3f4-3f4dc8cef772","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] 5 With a wider range of fonts available, client can choose one that complements their message and target audience.

Embed and QA parameters

[{"selector":"#anim-417a4552-8f76-4086-bc27-dce43759a258","keyframes":{"opacity":[0,1]},"delay":1000,"duration":8000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-43722686-a64c-469e-b0bf-39c37aafe72d","keyframes":{"transform":["translate3d(-381.48151%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":8000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8fcd720f-9d8b-4c68-be98-df8114903f3f","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7568a66f-16db-42ca-af2f-c6656d19feba","keyframes":{"transform":["translate3d(0px, 98.07257%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2d547754-bf39-48ad-87fc-56014787a1a4","keyframes":{"opacity":[0,1]},"delay":0,"duration":8000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-868d08e7-2176-43e2-9dcc-dc4ca10ff5e1","keyframes":{"opacity":[0,1]},"delay":0,"duration":8500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bdfe9d5f-b237-4dc9-9dfc-dead641c80df","keyframes":{"opacity":[0,1]},"delay":100,"duration":9000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e2c880c9-f389-4ff3-83b7-ed36e0cde27d","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9aeb92bd-1f7c-470c-adb1-96d6d50a35ca","keyframes":{"opacity":[0,1]},"delay":0,"duration":6000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bfba01a0-3108-4e11-9da8-efefbf6c221e","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5ed48d87-36c3-4471-83ab-3cafb8b39040","keyframes":{"transform":["translate3d(756.52232%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2a1fef12-faf6-4c47-b56f-89cc024dba6b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5eb9d0d8-898b-44ba-bd0f-8532026af99a","keyframes":{"opacity":[0,1]},"delay":100,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-593d3de0-0bc0-4062-8bb8-7d445d086351","keyframes":{"opacity":[0,1]},"delay":300,"duration":7000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] 6 Set up or modify the deep link parameters to ensure all data is delivered accurately through the CMS.

Triggered Email

[{"selector":"#anim-212e0cfb-02fb-462c-ab02-7d40a64f61e2","keyframes":{"opacity":[0,1]},"delay":1000,"duration":8000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9fa8efcb-f46b-4aa7-8a21-83a6dde19a62","keyframes":{"transform":["translate3d(-381.48151%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":8000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-75cc5360-9793-431f-88d8-663eb7a533a0","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-69c69d63-8bb3-43c6-b370-b37c11ad390b","keyframes":{"transform":["translate3d(0px, 98.07257%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c02978f3-17d8-45d7-a8c0-be26beace3c9","keyframes":{"opacity":[0,1]},"delay":0,"duration":8000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-84aa132b-b584-4090-8831-643112f34282","keyframes":{"opacity":[0,1]},"delay":0,"duration":8500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-85a23fda-987e-4e1d-a4c5-b334eb24ae11","keyframes":{"opacity":[0,1]},"delay":100,"duration":9000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2a3452eb-bf76-4d9b-8115-5ef2f378e9c9","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e9112360-bf5c-4843-bed0-2bf7ab912e22","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dbfb62fa-95ab-4c20-bf4a-d5aade6f53db","keyframes":{"transform":["translate3d(791.30500%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f23a15af-f004-4ec8-a8b9-94a4573d8649","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b1084b48-4326-48e3-988c-e9e99676cfe3","keyframes":{"opacity":[0,1]},"delay":100,"duration":5000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8ad8264c-2ef9-4623-8853-267b902c0d38","keyframes":{"transform":["translate3d(0px, 108.47022%, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"duration":5000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 7 Customers will receive these personalized emails automatically after engaging with the website or mobile app.

Day1

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[{"selector":"#anim-b8de177c-fd1a-426a-a79d-bb28e40b6ec7","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-23d4e71c-00d7-4ed8-a6cd-bc5a83d5ba13","keyframes":{"opacity":[0,1]},"delay":100,"duration":4600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b22cfb22-9f9d-4673-8dc0-c599594f1617","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6508c05b-24c5-49bb-be63-d9f01e8ca18f","keyframes":{"opacity":[0,1]},"delay":100,"duration":4600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a2713692-8f40-4715-89ce-2cf073034234","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-828e2d2e-c201-444b-aa1a-f29e39dda04a","keyframes":{"opacity":[0,1]},"delay":100,"duration":4600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Thank you for register Recommend related products that clients might be interested Offer discount or additional service 8 Build and schedule automated email sequences to launch weekly after customers receive a trigger email or interact with CMS.

Embedded Video Email

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THANK YOU

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