Essential HTML Email Design Trends

Light and Dark Mode Compatibility

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Email annotations under Gmail Promotions tab

[{"selector":"#anim-9f990b54-56f3-4f1f-86d6-5cb1871448bb","keyframes":{"opacity":[0,1]},"delay":1000,"duration":5000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-617d1661-d9ba-47a6-8da6-f6e481a79459","keyframes":{"transform":["translate3d(-381.48151%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":5000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f70eebf5-086f-465e-a91e-aff9de791b2c","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ac608320-7eb2-4e4e-b068-561d7fea386e","keyframes":{"transform":["translate3d(0px, 98.07257%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-935b3303-b3c9-4f6e-813f-73e40e9da466","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0b71c74d-a22e-40a6-86cd-569a98629876","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5794d70e-854d-4c7b-830d-612192f6e370","keyframes":{"opacity":[0,1]},"delay":100,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c5248239-7f99-4e05-8be9-8ff3c0360d0b","keyframes":{"opacity":[0,1]},"delay":200,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-681e4e67-0dea-4058-b796-45f9fc838915","keyframes":{"transform":["translate3d(70.79038%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 2 Gmail Promotions tab with code that can display alongside the email preview.

Satisfaction Rating

[{"selector":"#anim-9e9250f0-4e0a-42e0-b8e0-02671e7c2f0c","keyframes":{"opacity":[0,1]},"delay":1000,"duration":8000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0e094c0f-c6e1-400f-adc3-f94800023925","keyframes":{"transform":["translate3d(-381.48151%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":8000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7e944685-b1cf-469d-95c5-12af24b59eb7","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3ee75e9d-ba71-4c12-a1f6-251a589fc6b7","keyframes":{"transform":["translate3d(0px, 98.07257%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-72c1d053-6e1f-4451-965d-7f8833886656","keyframes":{"opacity":[0,1]},"delay":0,"duration":8000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a8cf81c9-ab70-4501-86f8-2848911c1c5d","keyframes":{"opacity":[0,1]},"delay":0,"duration":8500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1bf4f267-7937-4e59-8091-b454a7862e4a","keyframes":{"opacity":[0,1]},"delay":100,"duration":9000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fd322fdc-981e-4e06-9590-0acf3cd1895e","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f9a782bb-e224-4dcb-af78-9ca3cce42915","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] 3 This provides with immediate feedback on how recipients perceive the value and usefulness of the email content.

[{"selector":"#anim-96f43495-c91e-481c-b453-f06de7ff2c7c","keyframes":{"opacity":[0,1]},"delay":1000,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4ea2f367-f63f-4a3d-8012-b0721ed51727","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-069108ba-ec7d-42a3-9a7f-2d1de2dadf23","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fb33c368-50fa-4edb-aa13-ed31d1906e9d","keyframes":{"transform":["translate3d(0px, 98.07257%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e08369e6-c312-4e8f-ae00-6dff4b7ba4f6","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-50937f3f-8ed8-4734-ae7e-35d1a394eee8","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8fa7f193-5e6b-45a2-8a5e-f9c36dda6576","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c31c941b-7b27-4e03-b431-01c4d8cc3e6a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] 4 Overlapping Elements

Custom fonts

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Embed and QA parameters

[{"selector":"#anim-4b41ee51-7881-4edb-8418-bff398aa822d","keyframes":{"opacity":[0,1]},"delay":1000,"duration":8000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4a7953ef-521f-4ac1-9fca-566b143487b1","keyframes":{"transform":["translate3d(-381.48151%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":8000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-601d5852-7ad7-436b-9d47-5dc56f854558","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9dd89d5b-0f71-44ce-a29a-619ea7b72bf1","keyframes":{"transform":["translate3d(0px, 98.07257%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1cbc3a55-91da-421a-8f83-43a34ebd0983","keyframes":{"opacity":[0,1]},"delay":0,"duration":8000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7e95e3df-95d5-4c82-9f64-4dfa90f050d9","keyframes":{"opacity":[0,1]},"delay":0,"duration":8500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-007fbec3-8f4f-4810-ac08-46345c58b253","keyframes":{"opacity":[0,1]},"delay":100,"duration":9000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5283b147-f2c7-49ba-b42a-3d4b5a720b66","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fa78a53b-4837-4d32-8a46-739679495498","keyframes":{"opacity":[0,1]},"delay":0,"duration":6000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b94d54d2-ff5e-4f94-ab24-1536d6494701","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-25497944-efa4-4856-9bbb-2a525e125e26","keyframes":{"transform":["translate3d(756.52232%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-80af7cfe-6cd2-400e-af0f-676b5b963bd8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-faf1082e-79d1-4314-ab2e-f32a067c0a82","keyframes":{"opacity":[0,1]},"delay":100,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5e65d20c-89c7-4048-b3c2-b1c133f80996","keyframes":{"opacity":[0,1]},"delay":300,"duration":7000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] 6 Set up or modify the deep link parameters to ensure all data is delivered accurately through the CMS.

Triggered Email

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Day1

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[{"selector":"#anim-049016ca-d894-4f45-82aa-0ad58588565a","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0f0e0c34-1b41-40af-9836-676184d2cc60","keyframes":{"opacity":[0,1]},"delay":100,"duration":4600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6601dae3-a150-453d-becd-b90efdfaeb9f","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e5e486ef-e5c1-4211-8eac-e635735f8ef6","keyframes":{"opacity":[0,1]},"delay":100,"duration":4600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-61a2641d-25c0-4fb6-8b50-11e044d553fc","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e6705e2b-0ae0-4604-a4ce-dfa8fe12de02","keyframes":{"opacity":[0,1]},"delay":100,"duration":4600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Thank you for register Recommend related products that clients might be interested Offer discount or additional service 8 Build and schedule automated email sequences to launch weekly after customers receive a trigger email or interact with CMS.

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