HTML email Design & Development
Essential HTML Email Design Trends
Here are some essential trends to create exceptional experiences for your audience.
- Prioritize Content Personalization: Personalize the content in each email campaign. This fosters stronger relationships with first-time customers and boosts loyalty among returning ones.
- Develop Dynamic Email Templates: Create a library of email templates with built-in dynamic functionalities. This streamlines future campaign creation, allowing you to focus on content and A/B testing.
Light and Dark Mode Compatibility:
HTML email’s color palette can be switched in order to adapt to the user’s preferred setting. This helps reduce screen brightness, especially when reading content in low-light environments.
Dark Mode UI Design:
Choose colors that reduce eye strain when setting up typography and UI elements. This not only saves battery life by reducing screen brightness, but it also improves content legibility in specific situations.
Email annotations under Gmail Promotions tab:
Design email that lands under Gmail Promotions tab with code that can display alongside the email preview. These include – Discount codes, Specific offer, Product images, Expiration dates.
Satisfaction Rating:
This provides with immediate feedback on how recipients perceive the value and usefulness of the email content. This can be especially helpful for marketing emails, newsletters, or customer support communications.
Overlapping Elements in HTML email:
This technique involves creating a section with lower-resolution GIF animation and layering a call to action (CTA), hypertext and high-resolution brand logo on top. This reduces the GIF’s file size while maintaining the image quality of the CTA and logo.
Custom fonts in HTML email:
With a wider range of fonts available, client can choose one that complements their message and target audience. This can help them create a more professional and impactful email.
Embed Tracking and UTM Parameters:
Embed tracking and UTM parameters within each email campaign’s link URLs. These parameters capture user interaction data for the big data team to analyze campaign performance.
Deep Link Integration:
Collaborate with the Android App development team to preflight check deep links from the Android development kit. We then modify the deep link parameters to ensure all data is delivered accurately through the CRM system.
Triggered Email:
Customers will receive these personalized emails automatically after engaging with the website or mobile app. The content of each email will be tailored to the specific way from customer interaction.
Automated Email:
Build and schedule automated email sequences to launch weekly after customers receive a trigger email or interact with CMS. These emails will each feature product recommendations or special offers alongside complementary accessories. The emails will be personalized with individual information and dynamic content based on the customer’s data.
Short Survey in Email:
Embed a quick survey directly in your HTML email to gather product reviews or feedback. Users can provide their input without leaving their inbox, keeping them engaged.
(Note: This functionality has limited supported by various of email clients.)
Google AMP HTML Email
Craft interactive emails with faster load times and engaging features. AMP minimizes HTML, CSS, and JavaScript, in order to surpass traditional emails’ user experience and creativity.
Google AMP Slide Show:
Audience can browse through product images by clicking the image thumbnail at the bottom or using the right/left arrow to navigate the product images. Audience can also swipe the images if they are using the Gmail App on iPhones.
Google AMP Interactive Quiz:
Engage our audience with a short quiz directly in this email. Their choices will lead them down unique paths, with each outcome offering a personalized product suggestion or solution tailored to their needs. And, if the initial suggestion doesn’t quite fit, users can easily retake the quiz to explore other options.
Google AMP Responsive Form:
Embed a streamlined form directly in the AMP HTML email for tasks like pre-orders or newsletter subscriptions. Users can submit information without leaving their email, preventing drop-off and keeping them engaged.
Google AMP Collapsible Menu:
Showcase product description with expandable menu. Click on CTA to reveal detailed product information, keeping email campaign concise and visually engaging.
Responsive HTML email Design & Development
Proficient in visual design and HTML programming with basic interactive functionality. Once a HTML e-mail is created, assist with digital content manager for testing and troubleshoot. Maintenance the delivering schedule on HTML e-mail server for keeping the e-mail content up-to-date and prioritizing needs, among other tasks.
HTML E-mail – Financial Marketing Materials
Design, Test, and Publish Financial Marketing Materials to deliver project on time and save budgets.
